It looks to me like there is heavy short interest in the sentiment of bloggers and forum chatter on the stock $ECIG. It looks to me, if I were a betting person, that there are a lot of people short $ECIG. I believe that the short sellers are going to get squeezed and that the fair market value of the shares are much higher than they are currently priced at. If they do, the price will march even higher because they will have to cover, fueling any sort of rally. Disclosure, long $ECIG.
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